Testimonials
The Problems with Testimonials as Medical Communications "testimonials seem to affect recipients' decisions and intentions... if they are vivid and come from a person who is much like the recipient with whom the recipient can identify (Dillard and Main, 2013). Testimonials by lay persons are similar to case reports by physicians, each are based on observations. "For centuries doctors used leeches and lancets to relieve patients of their blood. They KNEW bloodletting worked. EVERYBODY said it did. When you had a fever and the doctor bled you, you got better. EVERYONE knew of a friend or relative who had been at death’s door until bloodletting cured him. Doctors could recount thousands of successful cases." ~ unknown attribution Bloodletting is largely discounted in modern medicine based insights into the biology of diseases. It was still used in the 1920s because it was believed to help cure a variety of ailments, including cardiac problems (Humors theory). ... It ...